Why Your Restaurant Needs Email Marketing Automation
Boost your restaurant's email marketing using JoyUp! Take advantage of automation and surpass 90% of your competitors. Drive your brand to success, increase customer loyalty, and rule your market. Improve how you connect with guests using key email strategies.🚀
7 Must-Have Email Marketing Automations to Boost Your Brand and Customer Lifetime Value
1. Welcome Email Flow👋
Automate an entire drip campaign to send on an ongoing basis for every new guest over time.
Why It’s Important
What it looks like
⚡First order is placed
✉️Day 2: Our story, from the founder
✉️Day 7: One week re-engage
✉️Day 12: We exist because of our vision
✉️Day 17: Menu item highlight
✉️Day 22: Here are our values
2. Second Purchase
Turn a transaction into a moment of true connection with a guest.
Why It’s Important
What it looks like
⚡Second order is placed
✉️ Thank you
✉️ Request for Feedback
3. Third-Party to Direct Conversion
Thank your guests when they convert from a third-party marketplace to ordering directly from you.
Why It’s Important
What it looks like
⚡ Converts from third party to direct
✉️ Thank you
✉️ Reminder: Keep ordering directly
4. Direct to Third-Party Lapse
When a guest lapses from ordering through your website, remind them why it’s better than a third-party marketplace.
Why It’s Important
What it looks like
⚡ Lapses to third-party from direct
✉️ Drive direct order
✉️ Reminder: Choose direct over third-party marketplaces
5. Delivery to In-Store Behavior
When a delivery guest comes in-store to dine with you, reward their behavior.
Why It’s Important
Build a deeper relationship by recognizing in-store loyalty
What it looks like
⚡Guest with delivery history visits in-store
✉️Thank you for your in-store visit
6. In-Store to Delivery Conversion
Encourage in-store guests to try your brand out for delivery at-home or elsewhere, too.
Why It’s Important
What it looks like
⚡Last in-store visit was 7 days ago
✉️ Get your favorites delivered
7. 60- and 90-Day Lapses
When a guest hasn’t ordered with you in a while, send an automated drip campaign that drives real revenue
Why It’s Important
What it looks like
⚡Last order = 60 days ago
✉️ Day 60: Get Reacquainted
✉️ Day 65: Reorder nudge
✉️ Day 70: Menu highlight
✉️ Day 75: What others are saying
✉️ Day 80: Reorder prompt
That’s all for now!
If you are tired of exporting audience lists and sending one-off email campaigns, try JoyUp today.
We offer:
Sophisticated email builder with dynamic templates.
Real-time data ingestion from 3rd-parties, POS, and Pickup and Delivery Orders.
Automatic audience segmentation across all data sources.
Integration with Sendgrid for better email deliverability.
Built-in reporting to report on revenue for you automatically.