Email automation is one of the most effective and powerful tools when it comes to email marketing. This is because it improves customer retention and brand recognition. With JoyUp, you will learn a step-by-step tactics to build basic automations that will put you ahead of 90% of restaurants. You will stop being reactive about engaging guests as their behavior changes, and start proactively building your brand and your relationship with your guests.
Below are factors to consider when creating e-mail automation.
Automate an entire drip campaign to send on an ongoing basis for every new guest over time.
⚡First order is placed
✉️Day 2: Our story, from the founder
✉️Day 7: One week re-engage
✉️Day 12: We exist because of our vision
✉️Day 17: Menu item highlight
✉️Day 22: Here are our values
Turn a transaction into a moment of true connection with a guest.
⚡Second order is placed
✉️ Thank you
✉️ Request for Feedback
Thank your guests when they convert from a third-party marketplace to ordering directly from you.
⚡ Converts from third party to direct
✉️ Thank you
✉️ Reminder: Keep ordering directly
When a guest lapses from ordering through your website, remind them why it’s better than a third-party marketplace.
⚡ Lapses to third-party from direct
✉️ Drive direct order
✉️ Reminder: Choose direct over third-party marketplaces
When a delivery guest comes in-store to dine with you, reward their behavior.
Why It’s Important
Build a deeper relationship by recognizing in-store loyalty
⚡Guest with delivery history visits in-store
✉️Thank you for your in-store visit
Encourage in-store guests to try your brand out for delivery at-home or elsewhere, too.
⚡Last in-store visit was 7 days ago
✉️ Get your favorites delivered
When a guest hasn’t ordered with you in a while, send an automated drip campaign that drives real revenue
⚡Last order = 60 days ago
✉️ Day 60: Get Reacquainted
✉️ Day 65: Reorder nudge
✉️ Day 70: Menu highlight
✉️ Day 75: What others are saying
✉️ Day 80: Reorder prompt
If you are tired of exporting audience lists and sending one-off email campaigns, try JoyUp today.
Sophisticated email builder with dynamic templates.
Real-time data ingestion from 3rd-parties, POS, and Pickup and Delivery Orders.
Automatic audience segmentation across all data sources.
Integration with Sendgrid for better email deliverability.
Built-in reporting to report on revenue for you automatically.